Platform
Outreach campaign engine
An outreach system that finds prospects in public data, scores them, and runs personalized campaigns.
The Challenge
A small sales team can't research hundreds of prospects by hand. Lists go stale, outreach goes out generic, and nobody can tell which messages actually worked.
How It Works
1
Prospects come from multiple sources.
Each data source has its own connector, so new sources plug in without rebuilding the system.
2
Prospects are scored.
Each prospect is scored against fit criteria, with the reasoning kept alongside the score.
3
Messages are drafted with AI.
Outreach angles are drafted for each prospect and checked by an evaluation step before they go out.
4
Results trace back to their source.
Every message carries a record of why it was sent, so outcomes can be traced to what worked.
Built With
Python, FastAPI, PostgreSQL
What it's designed to do
- Keep prospect lists current without manual research
- Make outreach specific to each prospect
- Show which outreach angles produce replies
Want something like this for your business?
Every build starts with an assessment, so we can adapt this pattern to how you actually work.